‘Glamour is fantasy to me’: Kate Hudson loves getting dressed up in quarantine

OHMYGOSSIP — Kate Hudson has enjoyed getting dressed up in quarantine.
The ‘Almost Famous’ actress has shared how glamour has been like an escape for her amid the COVID-19 pandemic.
She explained to the March 2021 issue of InStyle magazine: “Glamour is fantasy to me. It’s part of what we were doing for this shoot. I was sitting there with these sparkles on my eyes, and I realised that since I was a little girl, I’ve loved beautiful dresses that made me feel like I was in a fairy tale. I feel like I owned the clothes that were at the shoot when I was young. Except they weren’t Dior. They would have been from my favourite store up in Topanga, Hidden Treasures.”
Kate added: “I needed to put on beautiful, flowy things that were colourful, even just to sit at home.”
Meanwhile, the 41-year-old actress – who has has son, Ryder, 17, with Chris Robinson, son Bingham, nine, with Matt Bellamy, and daughter Rani Rose, two, with current partner Danny Fujikawa – previously admitted the global health crisis has been “a challenging time for self-care”.
The ‘Bride Wars’ star has been turning to her friends and family to help her cope with quarantine and insisted it’s important to reach out to others.
She said: “We all put so much pressure on ourselves, and this pandemic has been an extraordinary, challenging time for self-care. My number one tip right now is to rely on others when you need it! I’ve always said that community is essential to wellness. Your community – no matter who it is – can help you find balance! Don’t expect yourself to be a super-human! It’s just not possible. Or fun, for that matter!”
Kate also admitted that lockdown led to more snacking – but she’s trying to be as healthy as possible.
She explained: “I am snacking so much while I’ve been at home! I think it’s because I’m home and near my fridge all day. I slice up an apple and it fills me up between meals. I love the satisfying crunch and so do my kids.”

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Angelina Jolie and her daughter Zahara share beauty products

OHMYGOSSIP — Angelina Jolie and her daughter Zahara share beauty products.
The ‘Maleficent’ star – who also has Maddox, 19, Pax, 16, Shiloh, 14, and twins Vivienne and Knox, 12, with ex-husband Brad Pitt – has opened up about re-wearing her favourite clothes and also revealed that she and her 16-year-old daughter use the same scented Guerlain lotions, and she loves that they will always remember each other by smell.
Asked about her “considered fashion choices” in an interview with British Vogue, Angelina said: “I invest in quality pieces, and then just wear them to death. Boots, a favourite coat, a favourite purse, I don’t change things often, you know? That’s one of my things.”
Asked if she re-wears her favourite pieces to help reduce her carbon footprint, Angelia replied: “We’re all trying to figure out what the best way is, but I imagine there’ll be more and more regulations, and I think that’s the best thing that can happen. Because even a thoughtful consumer can be conned by a good promotion of something that is not in fact good, right?”
She added: “Enjoying your vintage pieces, if you have them, and rediscovering some vintage shops seems like part of the way forward. And with beauty, Guerlain is really a favourite of mine. Z [Zahara] and I share the perfume products, such as the lotion and the body wash. I love that she and I will remember each other by a smell. Especially as my first memory of Guerlain was the scent of my mother’s powder.”
In 2017, the ‘Tourist’ star paid tribute to her late parent, Marcheline Bertrand, by signing up to be the face of Mon Guerlain perfume.
She said at the time: “It was a brand my mother loved, so I knew it from my childhood. It spoke to her, as it does to me, of beauty, of history, and quality; one of the oldest perfume houses in the world, from France, a country I love and feel connected to.”

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Hailey Bieber credits Pilates and boxing with keeping her mind and body in shape

OHMYGOSSIP — Hailey Bieber does Pilates and boxing to keep her “mind and body really healthy”.
The 24-year-old model – who is married to pop megastar Justin Bieber – has spilled the details of her current fitness and skincare routine, and the former ballet dancer explained that her body is always in the “best shape” when she does Pilates, which is designed to not only improve physical strength, flexibility, and posture, but to also improve mental awareness.
Hailey told the Women’s Health Going for Goal podcast: “Exercise is another thing that keeps my mind … and my body really healthy. I really like Pilates and boxing for cardio. And I’ll do a couple of sessions a week in the gym, weight training and cardio … I used to be a ballet dancer so Pilates for me gets my body personally in the best shape because it’s very elongating. And a lot of the movements in Pilates are very similar to dance. And I think that’s why I identify with and like it so much.”
When it comes to maintaining her radiant skin, Hailey swears by a “double cleanse” and always wears SPF without fail.
She said: “I’m pretty consistent with my daytime and night-time routine, which is a double cleanse – first an oil-based cleanser, and then a gentle foaming [cleanser]; a serum or two, depending on if I want to layer more things, a moisturiser. And I always wear SPF every single day. I think if I had understood even younger than 24 that SPF was so important, I probably would have done it sooner. But I think I’ll be happy that I even started in my 20s.”

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Justin Timberlake: The internet won’t allow me to forget double denim faux pas

OHMYGOSSIP — Justin Timberlake says the internet won’t allow him to forget his questionable fashion choices.
The ‘Cry Me A River’ hitmaker famously sported double denim to match with his then-girlfriend Britney Spears as they walked the red carpet at the 2001 American Music Awards, and he’s confessed that he could “skip over” several of the ensembles he wore during the 1990s.
However, it’s impossible to escape them as they are all over the World Wide Web.
Joining musicians such as Mary J. Blige, Janelle Monáe and John Legend for The Hollywood Reporter’s Songwriters Roundtable, he said: “I confess that there was maybe a period in the ’90s where I could skip over some of the outfits that were public, but the internet will never.”
John brought up the double denim fashion fail.
He said: “Denim on denim on denim on denim that will never be forgotten!”
To which, Justin replied: “Thanks, John. Uh, no, the internet won’t allow me to forget them. So it’s all good.”
The ‘SexyBack’ hitmaker previously blamed the fashion faux pas on being “young and in love”.
He said: “You do a lot of things when you’re young and in love.”
The 40-year-old singer – who is married to actress Jessica Biel, with whom he has Silas, five, and Phineas, four months – even worked with denim company Levi’s.
Speaking back in 2019, he said: “When you work with such an institution like Levi’s, you don’t want them to be anything but Levi’s. And so it’s just a little bit of a swerve here and there on fit or cut or wash or texture and that’s it. And then saying, wouldn’t it be fun to make a workman’s vest, for instance, or wouldn’t it be fun to throw a hoodie on a trucker jacket? For the first two seasons, we created a bit of a left-of-centre aesthetic and we just want to continue to play up on that … I like to mix things up always.”
And Justin loves how denim can be adapted to suit any style.
He shared: “I get to travel to a lot of different places and I think the biggest part of it, to be honest, is to create something that you feel could be worn in Paris, could be worn in New York, could be worn In Stockholm, could be worn in L.A. and could be worn in Memphis, Tennessee.”

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Chrissy Teigen recalls earning ‘200 bucks a show’ during Miami Fashion Week 2011

OHMYGOSSIP — Chrissy Teigen has recalled her days of being paid “200 bucks a show” as a bikini model.
The 35-year-old model began her career as a briefcase model on the first season of US gameshow ‘Deal or No Deal’, before being featured in the Sports Illustrated Swimsuit Issue in 2010.
And Chrissy has reflected on her memories of walking the catwalk to model a swimwear collection for designer DiNeila Brazil at Miami Fashion Week in 2011.
The mother-of-two – who has Luna, four, and Miles, two, with her ‘All of Me’ hitmaker husband John Legend – remembered how she started her career sharing a two-bedroom place with five other models and how she would order loads of food when she was taken out for dinner at various celebrity hotspots in Miami, because her wages were swallowed up by agency fees.
Alongside a series of throwback snaps from Miami Fashion Week, she wrote on Instagram: “SWIPE! was talking about my days of Miami fashion week and how it was basically my equivalent of walking Paris couture. 200 bucks a show minus agency and I’d wait 5/6 hours sitting on the floor of the Mondrian to be seen. Booking a show at the Setai, walking over the pool, oh my god the excitement, C-class Naomi Campbell coming throughhhhhh!!!!!! Dinner with randos at Prime 112, ordering enough food to take home to eat for the week cause the fashion show money would disappear with agency fees. Sleeping in a two bedroom at the Flamingo with 5 other girls, MEMORIES! (sic)”
Chrissy has since launched a successful television career, as the co-host of ‘Lip Sync Battle’ and a judge of the reality show ‘Bring the Funny’, while is an author and runs her own Cravings platform.

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Halsey teases potential new lipstick shade for about-face

OHMYGOSSIP — Halsey has teased a new lip colour that her cosmetics line may drop.
The ‘Without Me’ hitmaker – who is currently pregnant with her first child with boyfriend Alev Aydin – took to her Instagram Story to show off the sample of the nude shade for about-face in a filtered clip on the app.
She captioned the post: “wearing an @aboutfacebeauty lip sample I just got. SHEESH (sic)”, along with the Don’t Tell Anyone emoji.
The 26-year-old pop star – who does her own glam mostly and loves cosplay – launched her debut make-up line, about-face, in January.
In an interview promoting the range, she shared how she’s always tried to make herself “look different”, but through creating her own brand of make-up, she has learned to embrace her natural beauty.
She said: “I think so much of make-up these days is about changing what you look like, or correcting things.
“Look, I love make-up as an art as much as the next person. I admire the tremendous amount of skill that it takes to do colour correction, but as someone who has spent a really long time trying to look different than I do, it was really relieving for me to be able to look at myself and go, hey, that’s your face. There’s nothing you can do about it. So you better love it, because that’s the one you got.”
For her own line, Halsey was inspired by the “MySpace scene” era of the early 2000s and the “dirty” grunge looks of the 1990s.
She added: “I feel like I never really see make-up anymore that’s about being f***** up and dirty and grungy and just wrong, and so much make-up used to be about that.
“I’m just paying homage to the style of make-up and the make-up influences that I’ve always loved: very ’90s-heavy, very MySpace scene queen, very emo revival.”

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Lil Uzi Vert splashes ‘$24m’ on natural pink diamond for forehead implant

OHMYGOSSIP — Lil Uzi Vert has been paying for a natural pink diamond he plans to get implanted on his forehead since 2017.
The heavily pierced and tattooed rapper has revealed he has been paying for the expensive jewel, believed to have an eye-watering price tag of $24 million, from Elliot Eliantte for almost five years, and he told fans It’s more expensive than the price of all his cars and home combined.
The 26-year-old US star – whose real name is Symere Bysil Woods – tweeted over the weekend: “I’ve been paying for a natural pink diamond from Elliot for years now . This one Stone cost so much I’ve been paying for it since 2017. That was the first time I saw a real natural pink diamond. A lot of M’s in my face. (sic)”
When one follower asked if the diamond is more expensive than his rides, he replied: “Yes my Bugatti can’t even pay for it … all my cars together ,plus home, this took so long now I can get this money (sic)”
A picture of the ‘Money Longer’ star holding the marquise-cut diamond up to his forehead was also shared to Elliot’s Story.
The post was captioned: “IT’S TIME @LILUZIVERT.”

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Model Kate Bock and NBA champ Kevin Love are engaged

OHMYGOSSIP — Kate Bock is engaged to NBA champ Kevin Love.
The Sports Illustrated Swimsuit model was proposed to by the 32-year-old Cleveland Cavaliers player on her 28th birthday on Saturday (30.01.21).
The blonde beauty posted a series of black and white photographs from the special moment on Instagram, including a close-up of her dazzling diamond ring.
She captioned the post: “Well, this was the best birthday surprise I could have ever imagined. I couldn’t be happier to have been asked to be a Love. Heart bursting all day & night.”
Kevin also posted one of the snaps of them kissing on his profile.
Sharing a quote by N.R. Heart, he gushed: “Souls tend to go back to who feels like home.” My Fiancé. The Joy of My Life. (sic)”
Several of Kate’s famous friends have sent their congratulations to the couple.
Fellow model, Olivia Culpo, commented: “Omg congrats beautiful !!!”
While Kevin’s basketball pal, Tristan Thompson, wrote under his post: “Congrats brother.”
The loved-up pair first met in 2016, when they were introduced by the photographer they were both working with at the time.
Kate and Kevin live together at the latter’s luxurious waterfront Tribeca apartment in New York, which was the sports star’s long-time dream home to own.
He recently recalled: “When I was 18 years old, I had written down in a notebook that I wanted to own an apartment and live in New York by the time I was 30.
“And yeah, I closed on and received the key to this apartment three months before my 30th birthday.”

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Suzanne Somers donates dozens of clothes to thrift store Revivals

OHMYGOSSIP — Suzanne Somers has donated a bunch of her clothes to charity.
The 74-year-old actress’ husband, Alan Hamel, has revealed his wife has had a clear out of her wardrobe, as the couple’s $8.5 million Palm Springs pad is on the market.
Suzanne gave the pieces, including more than 50 pairs of designer shoes, to Revivals – a thrift store which raises money for the Desert AIDS Project in the Coachella Valley.
Alan told the New York Post’s Page Six: “We’ve been giving stuff to [local charity thrift shop] Revivals for the past two months.”
Her 84-year-old producer spouse believes there were around “52 pairs of pants, some from the ’70s”.
He added that: “Suzanne is sending over all these incredible dresses … I joked that at Revivals they must have a Suzanne Somers kiosk.”
The author has lived at the mansion since 1977 and never anticipated leaving.
She said: “Never in my life did I ever think I’d let go of this house, and this property … We’ve had Thanksgivings here for 43 years.”
And despite having many famous faces as guests at her home, Suzanne will miss the sheep the most.
She admitted: “There are herds of bighorn sheep that live on the property. Wherever we go, we run into bighorn sheep.”
Last October, Suzanne underwent neck surgery after suffering a nasty fall.
The ‘Three’s Company’ star fractured her hip when she and Alan both took a tumble down their stairs, leaving her with an “intense amount of pain” and requiring an operation.
And during her recovery, which saw her spend six weeks in bed at home, the writer came up with ideas for two new books.
She told the publication: “The good news about my having to be on my back [is that] two more books popped into my head. They’re both vibrating as best sellers, I don’t know which to do next.”

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Tina Knowles-Lawson tips granddaughter Blue Ivy to be make-up artist

OHMYGOSSIP — Tina Knowles-Lawson has tipped her granddaughter, Blue Ivy, to become a make-up artist.
Beyonce’s mom has previously shared how she bonds with her nine-year-old grandkid – who is the eldest child of the ‘Single Ladies’ hitmaker and her husband Jay-Z – over make-up and she’s done yet another look on her grandparent that shows her skills are far beyond her age.
Tina, 67, captioned a selfie of her glam on Instagram: “My talented granddaughter Blue made up my face today. She is only 9 years old can you imagine her at 15 doing my makeup? She Beat My Face. Gonna save me a lot of money on make up artist fees (sic)”
In October, Blue – who is a big sister to twins Rumi and Sir, three – turned her grandmother into a skeleton for Halloween.
Tina wrote: “My Blue is a great make up artist ! She made me into Grandma Skeleton !! (sic)’
The businesswoman previously revealed she connects wth Blue by doing each other’s make-up.
She said: “I’ve bought Blue so many make-up kits, much to her dad’s dismay. Dad’s don’t like that. But it’s just for playtime. We have fun. And she’s quite a make-up artist. She’s amazing. Oh my god, she puts stones and all this fancy stuff. She can do a perfect cat eye. She would love it here.”
Tina let her daughters – Beyonce, 39, and Solange, 34 – use make-up when they were 13, but only let them have the basics.
She added: “I let my girls start wearing makeup when they were about 13. When they turned into a teenager. A little lipgloss, maybe a little blush. And I always believed in a little mascara; that’s so fun. But not any base and all that stuff. That’s a little much.”

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Jessica Alba prioritises her mental well-being and self-care

OHMYGOSSIP — Jessica Alba has learnt to prioritise her mental well-being and self-care in quarantine.
The Honest Company co-founder has admitted in the past she had “always put myself last”, but since the coronavirus pandemic, she’s realised the importance of looking after her mental health and having some “self-time”.
The ‘Sin City’ actress – who has Honor, 12, Haven, nine, and Hayes, three, with husband Cash Warren – said: “I notice things about my kids that I never did before. It’s hard to turn off that brain of work. I never really put as much emphasis on my mental [health] and how important it is to keep that really safe, create boundaries and take time for myself.
“I always put myself last. And so I think at least just inserting a little bit of that self-time is also really important.”
One way she likes to relax is by having a pamper day with her brood.
Speaking during a discussion for #StraightTalk, an online series run by Women @ Meredith, a parent company of People, Jessica said: “I bring my kids in to do a spa day in the morning or on the weekends. So that’s been nice.”
Jessica recently opened up about having impostor syndrome.
The 39-year-old actress-and-businesswoman launched her consumer goods company back in 2011, and she admitted there’s been days when she hasn’t felt like she deserves the success she’s had, but her husband reminded her that it’s her hard work and determination that has got her where she is, and she’s realising that now.
She said: “I’ve always had this imposter syndrome thing – and I always felt like I didn’t deserve to be here.
“I always felt like it was God, and luck and magic that had got me here. But I think being with my husband [producer Cash Warren] over these years, he let me know, ‘Hey, it’s all the hard work you’ve always put in. You deserve to be here as much as anyone else.’ And over time I guess I’ve sort of let that sink in and marinate.”
Jessica said of her 42-year-old film producer spouse: “My husband has the mentality of, ‘I deserve to be here’ — even though he is also a person of colour.
“He grew up in, as a minority, in a predominantly white Hollywood kind of environment; his dad being one of the few Black actors of his time.”

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Priyanka Chopra Jonas implores fashion and beauty brands to reduce their carbon footprint

OHMYGOSSIP — Priyanka Chopra Jonas has called on fashion and beauty brands to take “responsibility” for the waste they create.
The ‘Baywatch’ actress – who was recently named an Ambassador for Positive Change by The British Fashion Council – is set to launch her own haircare brand, Anomaly, at budget superstore Target on February 1, and explained that she decided to create the products because she saw a “gap” in the market for a haircare brand that is both sustainable and affordable.
Priyanka recalled how growing up all of the best hair products were really expensive, while she insisted she’s always been conscious of how much she consumes.
She said: “I have a really important relationship with my hair.
“I remember when I used to go to buy shampoo as a 15, 16 year old, just about discovering my teenage vanity at that point, all the really amazing, good stuff was so expensive. I’ve always been aware of what I use and what I consume. I saw that in hair care, we’ve not really had environmentally sustainable sort of hair care which is clean and really good for you but also affordable for everyone.”
The 38-year-old actress – who is married to Nick Jonas – insisted that “beauty shouldn’t cost the earth” and implored brands to do more to become more environmentally-friendly and reduce their carbon footprint.
She added: “I think it’s high time that beauty and fashion take responsibility. You know, take responsibility on how much waste there is being created in the earth … Beauty shouldn’t cost us the earth. As large as the beauty market is, that’s how large our responsibility should be.”
Elsewhere, Priyanka opened up about her battle with low self-esteem and being “super conscious” about her looks in her 20s.
Now she’s in her 30s, the ‘White Tiger’ star has come to learn that beauty is not about how others look at you, but how you see yourself.
She added to WWD.com “I’ve had low self-esteem. When I was growing up, I was really aware and conscious of the way I looked, how my weight was, how my colour was, the fact that I had dry skin, my hair was super frizzy. I used to be super conscious about every part about everything about myself.”
“Beauty has become a very intimate experience now. For me, beauty is not about everyone else. Beauty for me is when I look in the mirror, how I feel. And when you feel beautiful, when you feel confident, that’s what the world sees. It shouldn’t be how people look at you, it should be about how you look at yourself. And that took me a long time to understand, by the way. Now in my 30s, I can tell you that. In my 20s, that was not the case.”

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BTS help boost viewings of Louis Vuitton’s 2021 men’s show

OHMYGOSSIP — Louis Vuitton has credited BTS with boosting viewing figures for their spring 2021 men’s show.
According to the French fashion house, the K-Pop group’s fanbase made up many of the record 105 million views of the virtual showcase since the live-streamed event on January 21.
The ‘IDOL’ hitmakers – comprising RM, Jin, SUGA, J-Hope, Jimin, V, and Jungkook – had posted shots of themselves wearing pieces from the collection on social media, which prompted fans to speculate that they could take part in the show.
Even though the band members didn’t partake, the ARMY – the name of their loyal fanbase – tuned in for the event in their droves just in case.
Vuitton said in a statement on Friday (29.01.21): “BTS fans spotted the looks worn by the band and posted them online, creating a huge increase in traffic and demand on our website.”
It comes after BLACKPINK’s Rosé had a similar impact on Saint Laurent’s summer 2021 women’s show in December.
Meanwhile, RM made Lyst’s 2020 Power Dressers list.
The 26-year-old singer-and-rapper made the top 10 after he wore a white turtleneck and jacket, which lead to a spike of 67 per cent in searches for similar items online.
And when the South Korean boy band performed at the MTV Video Music Awards in August wearing Gucci head-to-toe, searches for the high-end brand’s ties and three-piece suits rocketed.
The list also featured the likes of Harry Styles, Lizzo, Travis Scott and Britain’s The Duchess of Cambridge.

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Adam Lambert would love to start his own make-up line

OHMYGOSSIP — Adam Lambert would love to launch his own make-up line.
The 38-year-old singer – who has performed lead vocals in Queen since 2011 – is known for his flamboyant style and more often than not rocks eyeliner.
And after his fellow ‘American Idol’ alum, Kelly Clarkson, suggested he should start his own cosmetics range, Adam admitted it’s something he’d consider venturing into.
The ‘New Eyes’ star also confessed that he used to be “ashamed” of his freckles and would cover them up.
During his virtual appearance on ‘The Kelly Clarkson Show’ this week, the host gushed: “Look how good you look! Are you ever going to come out with a make-up line? Because you do your make-up so well.”
He replied: “I would love to; I think that would be really fun. I was in theatre, so [make-up] was a part of getting ready for the show. I just loved getting to sit in front of the mirror and transform my face and cover up all of my freckles at the time, because I was ashamed for them. I wish I had them today.”
The ‘Comin in Hot’ singer admitted it’s “weird” not getting all dressed up amid the COVID-19 pandemic.
He said: “It’s sort of a relief because the quarantine 15 is real. I’m wearing sweatpants with elastic waistbands more than I have in my entire life.”
Meanwhile, Queen’s drummer Roger Taylor recently hailed Adam for his Elvis Presley-like aura.
The 71-year-old rock legend said: “He’s a complete joy to work with. Incredible voice. Incredible professional. And a great sense of humour, which always makes it more fun for us onstage.
“I can’t imagine doing it with anyone else now. He’s just great. He’s been a joy.”
The ‘We Will Rock You’ sticksman says Adam has developed a unique on-stage presence over the years.
He added: “He has this gift. He has this fantastic charisma on-stage, sort of this Elvis thing. It’s like Camp Elvis as opposed to Camp David.
“He’s just great. I can’t say enough great things. He’s also a great friend and a neighbour in Los Angeles.”

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Kendall Jenner styled herself for Givenchy campaign

OHMYGOSSIP — Kendall Jenner and Playboi Carti styled themselves for Givenchy’s spring campaign.
Creative Director, Matthew Williams, allowed the models to have the freedom to express themselves through the fashion house’s spring collection.
He told WWD.com: “My ethos is about the luxury of infusing clothes with your own personality, not being worn by them. In each of these portraits, a strong character wears a look that reflects who they are: They’re the ones who bring the clothes to life.”
Kendall opted for a second-skin red top and high-waisted trousers, teamed with a gold Antigona bag, while rapper Playboi opted for a mesh tank top and a leather bomber.
The stunning campaign was shot by photographer Heji Shin.
The spring collection marks Matthew’s first campaign with the luxury label after he was named Creative Director of Givenchy women’s and men’s collections in June 2020.
The 35-year-old designer rose to fame for his innovative 1017 ALYX 9SM brand.
And he continues to operate his five-year-old brand alongside his work for Givenchy.
He said when his new role was announced: “I am extremely honoured to join the House of Givenchy. The maison’s unique position and timeless aura make it an undeniable icon and I am looking forward to working together with its ateliers and teams, to move it into a new era, based on modernity and inclusivity. I am grateful to the LVMH group for trusting me with the opportunity to fulfil my lifelong dream. In these unprecedented times for the world, I want to send a message of hope, together with my community and colleagues, and intend to contribute towards positive change.”

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Ramla Ali was made to feel ‘less beautiful’ because of her Afro hair

OHMYGOSSIP — Ramla Ali was made to feel “less beautiful” because of her Afro hair.
The 31-year-old boxer-and-model – who is a Pantene Gold Series Ambassador – has opened up about her “whirlwind” hair journey and how from school age to now she has been told to straighten her hair instead of keeping her natural Afro.
She said: “My personal hair journey has been a real whirlwind; I have memories from school picture day, being made to feel less beautiful than all the other girls with straight hair, and even now hair stylists try and convince me to straighten my natural hair. There are deeply entrenched beliefs in society about what is deemed more beautiful and the small, often unspoken microaggressions that come with this. That’s why I’m so proud to be a Pantene Gold Series ambassador and see this campaign come to life. It’s so important to raise awareness of the issues and ensure that all types of Afro hair are celebrated as beautiful.”
Ramla is not the only one experiencing “microaggressions” due to having Afro hair, as a new study by Pantene revealed at least 93 per cent of Black people in the UK have faced remarks about their hair.
Pantene has launched the ‘My Hair Won’t be Silenced’ campaign in a bid to “increase awareness of hair discrimination and common microaggressions in the UK to stimulate the long-lasting change required and help end discrimination against Afro hair.”
The hair brand’s goal is to achieve a “50% reduction” in hair discrimination in the UK by 2025, with the campaign and their Power of Hair Fund.
Dr Rolanda Wilkerson PhD, Pantene’s Principle Hair Scientist and Creator of Pantene Gold Series, commented: “It was only when I finally learned to embrace my natural hair and release the societal pressures to conform, could I begin my personal quest – to use science to understand hair. I am now part of a team of scientists who have worked to understand more about the unique fibre of Afro textured hair and create Pantene Gold Series.
“Our passion and knowledge has engineered hair products that target and penetrate the damaged areas of the hair shaft and protects and nourishes the hair fibre exactly where it needs it the most – in the curves, bends and turns.
“Products tailored to protect Afro hair are integral, but we also need to ensure we overcome the societal bias and hair discrimination. My daughter Ava has naturally coily hair. I want her to grow up fully appreciating and understanding her hair.”
Head to www.pantene.co.uk to learn more.

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