OHMYGOSSIP — Taio Cruz thinks social media has a “mob mentality”.
The 35-year-old music star has called on social media companies to “change their practices” after he quit TikTok last month in response to “hateful” comments under his posts.
He said: “I think there’s a mob mentality that happens in comment sections.
“A lot of the time people will see something, then look at the comments to give them the answer of how they should feel about it, or how they should behave.
“And I think that’s really what happened with with my stuff. I was making fun videos, then someone decided to be toxic – and a bunch of other people decided, ‘Oh, I’m gonna join in on that.'”
The ‘Break Your Heart’ hitmaker believes that TikTok’s design needs to be amended.
He told the BBC: “Tik Tok really emphasises making users’ content go viral through their ‘For You’ page – and it has this sort of feedback loop or a feedback spiral.
“So if you create a piece of content, then someone else creates content from your content, it loops over and over and over again.”
The music star deleted all his posts and signed off from the platform just a few days after joining TikTok.
Taio actually established his own social media platform, called KeWe, in an effort to escape the negativity.
He explained: “I wanted to create a landscape that was comment-free, that kind of fixed the issues that social media has created.”
But the platform failed to attract the investment it needed to compete with the likes of Facebook and Instagram, meaning it has already been shut down.
Taio added: “Unfortunately, the only way to fix this is for the current platforms to change their practices.”
Source: VacationHunter.Online
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