OHMYGOSSIP — The ‘Great British Bake Off’ creators have applied for permission to create a merchandise line based on the programme’s upcoming stage show.
Love Productions are hoping to give fans of the Channel 4 show the chance to fork out on merch related to the upcoming musical, which is due to air in the summer.
A TV insider told The Sun newspaper’s TV Biz column: “The array of products that can now carry the official logo of the musical is utterly mind-boggling.
“This is a chance for the public to interact with the ‘Bake Off’ phenomenon rather than just watch it at home.
“And that also provides an opportunity for people to buy merchandise, which is obviously something they will want to cash in on.
“More importantly, registering it as their property means others can’t make money out of it.”
‘The Great British Bake Off: The Musical’ will premiere at Cheltenham’s Everyman Theatre in July, and a score of 18 songs has been created for the show.
It will tell the story of eight amateur bakers, two judges and two presenters.
Last month, Richard McKerrow, the executive producer of TV show, told how the idea for a ‘Bake Off’ musical came about four years ago during an episode of the US edition of the programme, when one of the contestants broke out into song.
He said: “There was someone in it who was singing while baking and it was suddenly like, ‘There is something about singing that is like baking: you do it for yourself but for other people.’ ”
TV show ‘Bake Off’ – which first aired in 2010 – features judges Paul Hollywood and Prue Leith, and is co-hosted by Matt Lucas and Noel Fielding.
Source: VacationHunter.Online