Helena-Reet Ennet only takes 10-15 minutes to get ready for a showbusiness event.

The entertainment journalist and Ohmygossip Couture brand developer — who have two daughters with partner Margus Pärn — doesn’t like to “fuss” about with her own look, but does enjoy getting pampered if other people are responsible for her make-up and outfit.

“I love having my hair and make-up done, but I’m really just a 15-minute girl, throwing everything on with no fuss,” she said.

Meanwhile, the socialite admits she was shocked when she ended up on best-dressed list. The 32-years-old editor-in-chief, who’s known for her outrageous sense of style, says she could not believe it when people started praising the way she looks.

“It was funny! It made me laugh, because I thought it was a joke. But when I saw the article, I thought: Ok, the photos they’ve chosen are as bad as the ones they print when I am worst dressed. Actually, I do not feel any pressure to dress well, i feel pressure to dress as comfortable as I can. When I was younger, I cared more what people say,” Helena-Reet said.

Read also:
Helena-Reet likes to go natural

Helena-Reet: I’ll never wear 7′ heels again – comfort is more important!

Helena-Reet: Margus loves me for who I am and makes me feel perfect