Coronation Street’s Rovers Return to sell alcohol-free beer

OHMYGOSSIP — The Rovers Return Inn is to start selling non-alcoholic beer.
The iconic pub – which has been at the heart of ITV soap ‘Coronation Street’ since it first aired in 1960 – will now be seen stocking real-life beer brand Heineken’s 0.0 behind the bar.
NHS GP and ‘This Morning’ star Zoe Williams said: “This partnership has the opportunity to make huge changes in public perception of alcohol free beer.”
The alcohol-free tipple will also be seen being served in The Woolpack on fellow ITV soap ‘Emmerdale’ and Zoe went on to explain that the addition of Heineken 0.0 will make the show more “inclusive.”
She said: “The great British pub plays a key role in many of our lives, including the residents of Coronation Street and Emmerdale, so being able to head down to the local and have a pint of alcohol-free beer with friends and family means more people can be included and enjoy time together whilst drinking mindfully.”
When ‘Coronation Street’ first began, it was owned by the snobbish Annie Walker and her husband Jack and over the course of its 62-year-run has seen names above the door such as classic couple Jack and Vera Duckworth, as well as the formidable Bet Lynch and in more recent years has been ran by Steve and Becky McDonald, Michelle Connor and is currently owned by Jenny Connor.
The pub has always sold the fictional brand of Newton and Ridley beer behind the bar but has seldom been seen to sell real-life brands of beer and Heineken UK’s James Crampton hopes that the inclusion of the non-alcohol beer will become “mainstream” as a result.
He told The Daily Star: “We want low and no alcohol beer to become mainstream via the huge influence and cultural currency.”
John Whiston, from ITV, said: “This is a gentle reminder that there are great, modern, thirst-quenching alternatives to having one too many pints of Newton and Ridley.”

Source: VacationHunter.Online

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