OHMYGOSSIP — Olivier Rousteing thinks online fashion shows allow the audience to push their dreams “to the next level”.
The 34-year-old designer – who has been the creative director of Balmain since 2011 – believes there are some distinct advantages to broadcasting shows on the web.
He said: “I don’t see digital as less emotional; I see digital as an experience where you can push your dreams to the next level.”
Rousteing also suggested the way the audience connects with a fashion show will evolve as more events are staged online.
He told Vogue: “Before people were clapping, now people are Instagramming, which is another kind of emotion. I’m sure that in the future that we can find a way with illustration, with digital, to bring that kind of emotion.”
Meanwhile, Natacha Ramsay-Levi – the acclaimed personal stylist – thinks it’s important to retain a “human dimension” to future fashion shows.
She explained: “We must be aware that the audience is mostly digital, but I won’t kill the shows. The shows are a beautiful moment.
“It’s only 600 in a room, but it’s more than 600 working behind the [scenes]. I think that’s beautiful and that we should be proud of it.
“Fashion shows are special events, I believe. They are here to inspire and engage conversation – and they have a meaning and they must feel authentic. There’s a human dimension to it which I’m very keen to keep.”
Source: VacationHunter.Online
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